Many Indian businesses believe that clicking the “Boost Post”  button means they are running social media ads. It feels easy, quick, and affordable — so it must be advertising, right? Unfortunately, this misconception is one of the biggest reasons businesses spend money on social media without getting leads or sales . In this blog, we explain why boosting posts is not  the same as advertising, why this myth hurts business growth, and what Indian businesses should do instead t

One of the most common marketing myths Indian businesses still believe is that more followers automatically lead to more sales . Because of this assumption, brands often focus only on increasing follower count—running giveaways, buying followers, or chasing viral trends—without thinking about who  those followers actually are. The result? Thousands of followers, good-looking engagement, and zero real business growth . In this blog, we break down why this myth exists, why it’s