Lead response time: why replying in 5 minutes beats replying in 5 hours

Lead response time is how long a new enquiry waits for its first reply. Businesses that reply within an hour are about seven times more likely to qualify the lead than those that wait longer (Harvard Business Review).

What is a good lead response time?

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Chance of qualifying the lead. Source: Harvard Business Review, “The Short Life of Online Sales Leads”, 2011.

What slow replies cost, in rupees

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Why sales teams reply late

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How to reply in under a minute without hiring

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